Why Cash for Clunkers will NOT be remembered as a Success

As the government-sponsored “Cash for Clunkers” trade-in program winds to a close, the mainstream news media would lead the general public to believe that the program was a rousing success. After all, tens of thousands of people took the opportunity to bring their inefficient, gas-guzzling cars into dealerships around the country to receive a credit towards the purchase of a new vehicle. Certainly this would spur the economy and help the failing U.S. auto industry at a time when it needed it the most, right?
Well, not exactly. When it comes to Cash for Clunkers, looks can be deceiving. Auto industry experts are in almost unanimous agreement that the program sponsored by the Obama administration will be remembered more as a sort of Potemkin Village – all show, but with very little positive of substance about it.
So what was it about the Cash for Clunkers program that doomed it before the first cars were even sold? Consider the three primary reasons why it is being called a failure by those who know within the automotive industry.
Reason #1: The types of cars people were purchasing.
An overwhelming number of the cars purchased through the Cash for Clunkers program were Toyotas and domestic vehicles. While this may seem patriotic (in terms of the American cars), the cold hard fact is these are the very cars that dealers and manufacturers tend to lose the most money on.
Reason #2: Lots and lots of red tape.
Like almost anything that entails receiving a check from the U.S. Government, there is going to be a significant delay in the payouts to dealers who took part in the program. With the current, precarious state most of these businesses are currently in (some are only months away from going out of business), a number of the dealers will go bankrupt before they ever get paid by the government.
Reason #3: Poor Logistics.
Simply put, our government didn’t know how to logistically pull off a program so complex and unprecedented. In many ways, they tried to predict the actions of the auto market without any expert insight into the sector. This problem could have been avoided had high-ranking government officials met with auto industry leaders (or even local dealers) and asked their opinions of how it should be run. But instead of meeting with the dealers, they legislated “at” them – and the result is a program that did not help those who needed it most.
The idea behind the Cash for Clunkers program was a good one- with the best interest of the U.S. economy at heart. Here’s hoping that the next iteration of the program – or similar plans – are outlined more clearly, and that the industry experts who can make it run more smoothly are consulted from the outset.